Decovo Stores vs. Decovo Collections

Since you're just getting started on Decovo, you're going to see a lot of references to "stores" and "collections" as you work through our documentation. This article goes over what these mean and how to handle them on your Decovo website.

What Is a Decovo Store?
In short, your Decovo store is the main website on which your collections are hosted. You can customize your store however you want, but usually you'll have the following pages:

  • Homepage: On this page, users will see your store name, up to four categories, and any featured products.
  • Privacy Policy/Terms of Use: Decovo has default versions of these. Links to these are found in the footer area.
  • Category Page: On this page, users will see all of the products you have curated into the category (“collection”).

Here's what your store's homepage will look like:

What Are Decovo Collections?
As we mentioned above, in your store you will have categories. Each category is created with a collection. Collections are the assortment of products that you make available to users to purchase in your store, grouped by themes that you create. Some examples of collections include 'Food,' 'Beauty,' 'Birthday Gifts Under $50,' and 'School Supplies.' Collections can be called anything you like, and you can add an unlimited number of products to each collection. Products all have their own unique sales pages, where users can read all about that specific product and purchase it.
Collections can also be embedded into content to give users the ability to shop products you recommend from within the content itself. Here's what embedded collections will look like in content:

How Many Products Can I Have Per Store?
There are no limits! You can have as many products as you want in a single store. You could be paying $0/month for a store on the Free plan and feature one product, 100 products, or 1,000 products and it would still be $0/month.

Example Stores and Collections
Let's look at a few practical illustrations of how store and collection relationships can work.

Example 1:
Some people like for their stores to have one specific theme that all their collections will revolve around. In this example, our store will be called The Wellness Shop. Collections in The Wellness Shop might include:

  • Beauty
  • Fitness
  • Wellness Teas
  • Healthy Snacks

Each of these collections includes any number of products from Decovo's Brand Network that the owner of The Wellness Shop has personally selected. These collections map to the categories listed on The Wellness Shop's homepage.

Example 2:
Stores don't have to have only one theme—maybe you want to create collections on a bunch of different themes. In that case, it would be better to have a general name for your store. Our second example store will be called Susie Lynn's Everything Store. Susie Lynn wants to offer product recommendations across travel, fitness, and beauty. Some of her collections might be:

  • Travel Picks Under $25
  • The Gym Bag Kit
  • Summer Beauty Simplified

She creates all of these collections in her store, Susie Lynn's Everything Store. If she wants, she can rename her collections to travel, fitness, and beauty so users can easily sort by the category they're interested in.

Example 3:
Finally, we'll look at a scenario in which someone might want to have multiple stores. This store owner, Dan Smith, is a professor and a hiking enthusiast, but he doesn't want to cover both in the same Decovo store. So he has two stores. His first store is called The Art of Science and includes mostly books. His second store is called The Great Outdoors where he features product recommendations for hiking. Again, these stores are not related to one another beyond the fact that they're hosted on Decovo and owned by Dan Smith. He markets them separately and has different target audiences for each.

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